Why did we pick this phrase for our brand? What does it even mean? Well, the truth is, we didn’t create this...one of our customers did. She had called to thank us for solving a problem with one of her accounts and in the midst of the conversation, said she always tells her friends how satisfied she is with us and that they “just have to experience it to understand the difference.” Sometimes your best ideas come from others, right? With some brainstorming and graphic design work, we had our new brand. You see, our industry’s best kept secret is we all have basically the same products and services. We all function under the same regulations. So WE are the only thing that can set ourselves apart. It may not be easily defined, quantifiable or explained, but we hear it all the time. We do the right things for the right reasons, see opportunities when others may not, live and invest in our communities because we want to and our employees support each other and are known to even have fun at work! 
Our donation to the Village of New Holland is just one example of how we serve our communities and live our brand.  The Village needed a new space for their offices, the Historical Society and the Community Center.  We had a building that would be vacated when we moved to our new branch being built, so we donated our current building, along with a $20,000 grant we received from the Federal Home Loan Bank of Chicago, to help pay for remodeling costs of the project.
It’s true, “You Have to Experience It!”